How to Develop Thought Leadership Insights 4: Mash Up Your Expertise [VIDEO]
This video is the fourth in a five-part series about how to develop thought leadership insights. This video talks about mashing up your expertise.
Hi, I’m Lee Frederiksen. Today I want to continue on our series about how to develop thought leadership insights. This is about how can you get those types of insightful perspectives that really make you a thought leader.
Now, previously, we’ve talked about some other strategies. First, narrowing your focus. The second one, doing some original research that hasn’t been done before. The third one is kind of taking a contrarian or opposite view of things. So, kind of do your analysis and see if there’s some insights.
Today we want to focus on the fourth strategy, that is what we call, mashing up your expertise. And what we mean by that is simply, look outside your individual specialty area. You’ve narrowed your specialty area but look outside, look at a different discipline. If you’re an accountant, try to see this from a strategist point of view. If you are an attorney, try to see it from an accountant’s point of view.
In other words take a completely different disciple, a different expertise and try to apply that to the issues that you’re focused on. And I think that what you’ll find out is that sometimes a new perspective, new models, new ways of thinking of something can really open up your insights that can propel you to a thought leadership position.
Watch Earlier Posts in This Series:
- A 10 Step Brand Development Strategy for Your Professional Services Firm
- Rebranding Strategies: A Step-By-Step Approach for Professional Services
- Elements of a Successful Brand 4: Brand Promise
- The Best Converting Landing Pages for B2B
- The Top 5 Business Challenges for Accounting & Financial Services Firms
- Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm
- Elements of a Successful Brand 1: Brand Positioning
- Top 7 Referral Marketing Ideas for Professional Services Firms