The Hinge Research Institute

What is the Hinge Research Institute?

The Hinge Research Institute is dedicated to achieving one goal—understanding what drives exceptional professional services growth. We publish our findings so businesses can learn to thrive in any market.

The Hinge Research Institute is a division of Hinge, the leader in branding and marketing for the professional services industry.

The Institute works in two ways:

Researching the professional services industry

We conduct ongoing research into the professional services industry, with a special focus on what high-growth firms do differently. Professional services executives will find these game-changing insights nowhere else.

Explore Our Research »

Helping B2B companies engage a professional services audience

We give B2B companies the high-credibility, research-based thought leadership content they need to attract and nurture their professional services audiences.

See How We Can Engage Your Audience »


Ready to engage your audience in a powerful new way?


We help B2B companies engage professional services audiences and generate more leads

We offer two powerful ways to build thought leadership, strengthen your brand and generate leads:

License our existing research

License or sponsor one of our general or industry-specific studies and use it to engage your clients and prospects for the next year. Mine it for insights, blog posts, social media, webinars, and more!

Find Out How »

Conduct a custom study

Partner with the most professional services-savvy research firm in the world. We’ll design and implement a study to answer your most critical questions.

Find Out How »

We make generating leads easy

Promoting your research is easy. The Hinge Research Institute handles the heavy lifting for you. We will:

  • Host the webinar or online roundtable
  • Handle the event setup and logistics
  • Design the presentation
  • Draft the promotional emails
  • Promote the event to the relevant segments in our database of over 60,000 professional services firms
  • Provide you with a list of all attendees and registrants

Research is the most valuable content format for reaching B2B buyers—and the most likely to be shared.


2021 Content Preferences Survey Report

We answer the tough questions

At the Hinge Research Institute, we tackle the fundamental questions that drive professional services success:

  • What do today’s buyers want?
  • Why do some firms grow faster than others?
  • How do the most successful firms use technology?
  • What marketing techniques produce the best results?
  • How can regular firms differentiate themselves in a crowded market?
  • How do ordinary experts become industry superstars?

And that just scratches the surface!


“The two custom research studies commissioned with the Hinge Research Institute allowed us to build more insights into a long-standing annual report providing us with premium, high-credibility content that we can use to generate visibility and facilitate sales conversions in two of our core markets.”

Nadine Leighton

Former Global Head of Marketing,
InterAction by LexisNexis


How Hinge helped a SaaS firm reach a new audience and generate record engagement.



Ready to engage your audience in a powerful new way?