Graphic design services

An award-winning graphic design studio. With a head for growth.

When you hire Hinge, you not only get the leading minds in professional services marketing, you work with an award-winning graphic design team that brings beauty and sophistication to everything we produce.

We’ve assembled a talented studio of designers who understand the specific challenges of professional services brands. For a quarter of a century, we have helped a broad range of professional service industries build engaging brands and marketing materials. Industries such as accounting and finance; architecture, engineering and construction; consulting; technology and software; legal; and government contracting.

But firms that provide marketing and design services aren’t all alike. Hinge deftly brings data, strategy and aesthetics together in one beautiful, high-performing package.

An award-winning design team

Hinge’s design team has won hundreds of local, national and international awards. But we don’t deserve all the credit. Every design is a collaboration with the client. That means each award is also a public relations and brand-building opportunity for you.

Check Out Our Awards
Several business cards for Cooper Norman featuring a modern, minimalist marketing design on a yellow background. The cards display contact details, a geometric logo, and black, white, and orange color blocks.
Six smartphones with lime green cases display various pages of a modern, responsive website against a blue background. The screens showcase sections like About Us, Experience, and Markets with images and text, highlighting thoughtful marketing design elements throughout the interface.
Four white tablets on a purple surface display marketing design branding guidelines for GSX, featuring the GSX logo, color specifications, and usage instructions. The main color theme is purple and white with bold graphic elements.
Several open magazines are laid out on a brown surface, displaying pages with kitchen remodeling content, images of home interiors, and sections highlighted in teal and orange accents that showcase thoughtful marketing design elements.
Beauty that's brand deep
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Design founded on research

Many of our engagements include research, which gives our design team a strong foundation upon which to build. Data supplies invaluable insights into your culture, brand personality, competition and opportunities to differentiate your firm. This information informs many of the otherwise subjective decisions the designers must make—from colors and imagery to signature design elements and typography.

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Memorable, differentiated brand design

Professional services firms are devilishly difficult to differentiate. Design can be a powerful component of your differentiation strategy. Buyers are visual creatures, and they make unconscious decisions based on visual information. At Hinge, we help firms develop visual brands that not only distinguish them from the crowd but also signal authority, expertise and leadership.

Digital versatility

Marketing today requires a diverse digital skillset. At Hinge, our design team has deep experience working on all kinds of digital deliverables, from websites and social media to digital marketing and business development collateral to advertising, animated content and video. Whatever your digital needs, we’ve got you covered.

"We came for a new website, but we stayed for the fresh thinking and creativity that it takes to reinvent a firm like ours and position us for our next stage of growth. Hinge has transformed the way we look, talk about ourselves and go to market."

Kyle Lehr

President, Prodigy

"I was completely blown away by the design, content and the user experience. The quality portrays the high-end identity that our clients connect to our work. We didn't just take a few steps forward, we took a giant leap."

Dave Wilcox, MS, PE

President & CEO, Global Skills X-Change (GSX)

Frequently asked questions about Hinge’s graphic design services

What is your design process?

The details of our process can vary depending on a project’s type and requirements, but a typical design engagement involves 7 phases:

  1. Discovery. This can include research and/or a kickoff meeting with your team. We consider what your competitors are doing, as well, so we can lead you into fresh blue waters.
  2. Creative Kickoff. We brief the creative team, including designers and writers, on your firm, the details of the project and your goals.
  3. Concept Exploration. Our designers explore a range of directions before narrowing them down, using research or other intelligence as guidance. Your account director acts as your representative to ensure each concept is on-strategy and meets Hinge’s high standards.
  4. Presentation. We present the best options to your team, explaining why we made key creative choices and how they address your challenge. We listen carefully to your live feedback.
  5. Feedback. We always encourage you to bring the designs back to your team and take the time to think about the options we have provided. If possible, we ask that you reconcile any conflicting feedback on your end so that we have unambiguous direction.
  6. Revisions. We carefully review your feedback and revise our designs accordingly. If we believe that a piece of feedback is off-strategy, it is our job to tell you. However, while we are here to advise you, the ultimate decision is always yours. Typically, multiple rounds of revisions and presentations are included in the scope of work.
  7. Delivery of Final Files. After you approve the final deliverable, we will package and supply the files to you or a service vendor. If a piece is being professionally printed, we work with the printer to ensure everything goes smoothly. In some cases, such as social media graphics and advertising, our marketing team may take the files and deploy them.

What design tools do you use?

We work with each client to select the design tools best suited to the project and the client’s needs. Below are just some of the more popular tools that we use on a regular basis:

  • Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects, XD, Adobe Express, etc.)
  • Figma
  • Canva
  • Microsoft Office (PowerPoint & Word)
  • Keynote
  • Adobe Firefly
  • Frontify

Do you use AI?

We frequently test and evaluate AI design tools. Currently, we use generative AI sparingly, and when we do, we are transparent about it with our clients. Clients should be aware that content that is entirely AI-generated lies in the public domain. The legal status of human-created artwork that is modified by AI is a gray area still being litigated in the courts.

Want to raise your design game?