Marketing strategy services for professional services
Marketing strategy services tailored for you
There is no one-size-fits-all marketing strategy for professional services firms. In fact, it can be influenced by a number of factors, including your industry, audience, competitive landscape, positioning, visibility, reputation and goals.
At Hinge, we guide you through a comprehensive marketing strategy process to uncover these and other factors. We then develop the positioning and custom roadmap you need to strengthen your competitive position and build a true advantage.
A high-octane, high-growth plan
A marketing strategy is of no value if it never goes into operation. Hinge can turn your strategy into a practical, step-by-step plan. And if you need help implementing it, we can provide any level of support you require.
Nobody knows high growth like Hinge
In 2015, we launched the annual High Growth Study. We’ve never looked back. Every year we discover new strategies, tools and techniques that we can bring to our clients. These insights inform everything we do.
Over the years, we’ve studied thousands of firms and isolated those that grow 20% or more year after year. We’ve also studied the people and companies that buy their services—and how they choose a professional service provider.
We bring this knowledge and rigor to client engagements. We begin a typical strategy engagement by interviewing and surveying clients, staff and influencers. Our findings drive our strategy and the advice we give.
“Hinge helped us tell a more compelling story and get in front of people who never would have known us before. It's like we’ve put our marketing into a higher gear—and it’s paying off in a big way.”
Our marketing strategy services
A Hinge marketing strategy may include one or more of the following four core services:
Growth Strategy
Using lessons learned from the best-performing firms in your industry, position your firm for exceptional growth.
Market Strategy
Get a better understanding of your buyer. Sharpen your messaging. And determine what tools, techniques and media you need to reach your audience.
Brand Strategy
From brand architecture to brand identity to your unique selling proposition, equip your firm with a framework that gives it every advantage in the marketplace.
Content Strategy
Turn your expertise into a force that builds your reputation, expands your reputation and generates reliable flow of leads.
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We build on what works
Your firm is not a lab rat. You will not be an experiment. Instead, we build your strategy upon proven principles that research and experience have shown us work in the real world. Using this approach, we’ve helped hundreds of firms find the right strategy and grow.
Designed to be measured
A strategy’s success can only be determined if it can be measured. That’s why we always define what evaluation metrics to use to determine how well the strategy is working.
Frequently asked questions about Hinge’s marketing strategy services
How is marketing strategy different from business strategy?
Business strategy and marketing strategy are two sides of the same coin—and there can be considerable overlap. The former defines how the firm will compete in your market, while the latter describes how you will attract your target audience and turn them into new clients. When Hinge dives into a client marketing strategy engagement, we sometimes discover that the business strategy is incomplete or outmoded. We then work with them to address the gaps.
Is research always required?
Developing a marketing strategy without all the facts can be risky, potentially leading your strategy in a counterproductive direction. At Hinge, we strongly advise our clients to invest in the due diligence required to understand your buyers so you can tailor a strategy to their habits. While it is possible to create a strategy without these insights, it may be less effective.
How do you use your high-growth research in a strategy engagement?
Hinge’s High Growth Study data has become a core tool in our strategy work. It not only provides industry benchmarks for average and high-growth firms across a broad spectrum of metrics, it equips us with the knowledge we need to recommend the marketing techniques that are likely to be most effective. This information, combined with insights gleaned from your audience and team, allow us to reach your audience in more places and with more compelling messages.
How long does it take to develop a new marketing strategy?
There are a number of variables that affect the schedule, such as how many interviews we need to conduct, how quickly a contact list can be produced and the nature of the strategy we will produce. With those caveats in mind, a typical strategy engagement takes 10–12 weeks to complete, including an in-depth presentation and any needed follow-up revisions.