Marketing strategy for professional services
High-growth marketing strategy
Behind every growth success story is a thoughtful marketing strategy. At Hinge, we’ve studied thousands of firms and isolated those that grow 20% or more year after year.
We’ve put these high performers under the microscope to find out what they do differently. And we can offer these insights to you — practical, research-based marketing strategies that just work.
Research goes into everything we do
In 2008, we began researching high-growth professional services firms and their buyers. In 2015, we launched the annual High Growth Study. We’ve never looked back. Every year we discover new strategies, tools and techniques that we can bring to our clients. These insights inform everything we do. And we use them ourselves, driving our own growth and reputation.
“Now when we’re talking to a client, it’s typically about growth and future success...topics that resonate with that client. We hadn’t thought of ourselves as growth partners in the past. That came from Hinge and its research.”
Getting past politics
True differentiation takes courage. At Hinge, we’ve developed a process to overcome the internal politics that dilute a powerful strategy. We use research data and fact-based reasoning to overcome objections, generate buy-in and build momentum.
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LET'S TALKExpertise is marketing
If there is one thing high-growth firms have in spades, it is expertise. We show you how to turn all that knowledge into marketing magic. Prospective clients need to know that you have the expertise to solve their problems. We’ll help you build a practical, low-effort strategy to expose that expertise to your buyers.
We build on what works
Your firm is not a lab rat. You will not be an experiment. Instead, we build your strategy upon proven principles that research and experience have shown us work in the real world. In this way, we’ve helped hundreds of firms find the right strategy and grow.
Our strategy services
Hinge offers four crucial marketing strategy consulting services:
Growth Strategy
Learn to grow like the high performers. Get your differentiation, positioning and messaging just right.
Market Strategy
We deliver a clearly defined, easy-to-understand approach to your market. We recommend the best tools and techniques to reach your target audiences and referral sources.
Brand Strategy
From brand architecture to positioning strategy to your unique selling proposition, we equip you with a framework that gives your firm every advantage in the marketplace.
Content Strategy
Turn your expertise into a powerful, reputation-building and lead-generating resource.
A strategy designed to be implemented
When it comes to deploying strategy, many firms talk a good game but they end up doing very little. At Hinge, we design our strategies that are built to be used — and to get your whole firm working from the same playbook.