Government marketing perfected
Growth starts with smart marketing
Whether you market directly to government agencies or work through primes, most government contractors face a similar set of challenges:
- A shortage of talent—complicated by the Great Resignation
- Fierce competition
- Changes in the way buyers find providers and procure services
- Rising compensation costs
- Increasing price sensitivity
Those who can navigate the system, however, are often rewarded with lucrative long-term contracts—and more stability than many corporate-facing businesses.
Hinge’s government marketing expertise can help you build the relationships you need to generate critical visibility, demonstrate your expertise and win larger, more lucrative contracts.
A few of our government contracting clients
Attract the talented employees you need
Most government contracting firms have to be able to scale up quickly when they win a new contract. At Hinge, we can deploy a variety of strategies to build your firm’s visibility with prospective employees and contract professionals— giving you a competitive edge when it comes to competing for scarce talent.
Informed by 2,500 govcon firms and their buyers
We’ve spent the last 14 years researching the marketing habits of government contractors around the nation, as well as buyers of their services. In fact, we’ve investigated over 2,500 govcon firms and government buyers. That gives us unprecedented insight into how buying decisions are made and what marketing strategies are most effective.
We’ve also learned what the fastest-growing, most profitable firms do differently. And we bring these advanced insights to our clients.
How Hinge helped a government contractor build a distinctive new brand and drive recruiting success.Read the Story
How we help you engage your government audience
When you hire Hinge, you acquire a deep bench of skills—research, analysis, strategy, marketing, design, web development, writing, video, training and more! Get all the government marketing strategies and support you need to design, launch and manage a modern marketing program.
Whatever your government marketing challenge, we can help. Here are just a few of the services we offer:
- Differentiation and positioning
- A proven, modern marketing program
- Superior visibility, growth and profitability
- A memorable visual brand
- Beautiful, powerful, lead-generating website
- Thought leadership writing
- Higher profile individual experts
Four programs created to help you grow
Built on over 10 years of groundbreaking research into the best-performing professional services firms.
Financial performance of high growth government contracting firms
Source: 2022 High Growth Study, Hinge Research Institute
Faster growth than average
More profitable than average
“Thanks to Hinge, we now look and present like a top-tier firm. And we’re more appealing to prospective hires and clients than ever before.”