Legal services marketing
Get your strategy right
When today’s buyers seek out legal services, they discover a marketplace that is fragmented, undifferentiated and confusing.
Hinge can help you position your firm or practice to stand apart from your competitors—and set up a modern legal services marketing program that builds visibility and credibility, while expanding your reach to audiences that would never have found you before. Best of all, our strategy is built on something you already have in spades: expertise.
The result? More leads, faster growth and higher profits.
An evidence-based approach to legal marketing
At Hinge, we base our legal services marketing strategy and advice on our growing body of research into high-growth firms and what they do differently. We’ve interviewed or surveyed over 40,000 owners, practitioners and buyers of professional services—including hundreds in the legal industry.
Some of this research into law firms we make available to the public (for free and for purchase), but only our clients get access to our full industry insights and expertise.
What we’ve found is that legal marketing is rapidly changing, and the fastest growing firms are doing things differently. We’ll guide you through everything you need to compete and thrive.
A few of our legal services clients
Find and keep top talent
The competition for top legal talent is stiff, and the Great Resignation has made keeping good people even harder. Hinge can help you develop the employer branding strategies, techniques and messaging you need to attract the best candidates, while encouraging your professionals to stay and build your organization.
Hinge can help in many ways
Every firm and practice is different. That’s why we offer a spectrum of services and programs to help you to strengthen you legal services marketing program:
- Differentiation and positioning
- Proven, modern marketing plans and programs
- Exciting new visibility, growth and profitability
- Memorable visual brand
- Beautiful but powerful lead-generating website
- Thought leadership writing
- Elevated attorney visibility
Beautiful growth stories
Personality differentiates a Chicago law firm’s website.View Case Story
A global law firm builds its attorneys’ Visible Expertise.View Case Story
Four programs designed to help you grow
Built on over 10 years of groundbreaking research into the best-performing professional services firms.
Financial performance of high-growth legal services firms
Source: 2022 High Growth Study, Hinge Research Institute
Faster growth than average
Higher profits than average
“The two custom research studies commissioned with the Hinge Research Institute allowed us to build more insights into a long standing annual report providing us with premium, high-credibility content that we can use to generate visibility and facilitate sales conversions in two of our core markets.”
“The Hinge Visible Expert® Enterprise Program prompted us to think and act beyond our normal professional work in order to expand our arc of influence and impact. More importantly, it built our self-confidence to make our expertise known. Today we have more global clients than ever before.”