Quick Start Kits
Get up to speed on a topic. Fast!
These kits are designed to give you the background and basic skills you need to hit the ground running and take on a wide variety of marketing tasks—in a hurry. These kits require no specialized knowledge, so they are perfect for someone with little marketing experience. Yet they are detailed enough—and contain up-to-date information—that even experienced marketers will find them useful.
The kits consist of two types of materials:
- Understandings—Backgrounders that give you a broad overview of the subject in a minimal amount of time.
- How-Tos—A collection of step-by-step tutorials on specific topics that can be read in less than 10 minutes.
- Blogging Quick Start Kit [UPDATED]
- The Basics of Search Engine Optimization Quick Start Kit
- Email Marketing Quick Start Kit
- Differentiation & Positioning Quick Start Kit
- Building a High Performance Website Quick Start Kit
- Marketing Writing Quick Start Kit (coming soon)