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Lee Frederiksen, Ph.D.

Managing Partner

Lee Frederiksen wears the boots at Hinge, leading the firm’s unprecedented research initiative to understand how high-growth firms approach marketing.

“I find it very rewarding to apply a research-based approach to the marketing of professional services firms, a field that had never been approached with the level of rigor I think it required. It’s exciting to be one of the pioneers conducting research in how organizations in this field grow and become more successful.”

With a Ph.D. in Behavioral Psychology, Lee left a tenured professorship to lead the Organizational Consulting Practice at one of the ‘Big 8’ accounting and consulting firms (yes, once upon a time there were 8). Then he became an entrepreneur and never looked back. Lee has focused his career on helping businesses grow. Building on his experience and a deep interest in human behavior and business strategy he explains that he uses his psychology degree every day!

Lee has written and co-authored numerous books based on his research, including The Visible Expert®Online Marketing for Professional ServicesSpiraling Up and Inside the Buyer’s Brain. He also revised the latest edition of Marketing Professional Services. He has written extensively in professional journals and has appeared in the New York Times, USA Today, Wall Street Journal, Entrepreneur and Advertising Age. As a Visible Expert in the industry, Lee has lectured around the globe on strategy, marketing and organizational management.

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Born and raised in Minnesota, Lee earned his Bachelor’s degree at Augustana College and his Ph.D. at Ohio University. He taught at the University of Mississippi Medical School and at Virginia Tech, where he trained and mentored Ph.D. students to become practitioners.

Throughout his life, Lee has been drawn to velocity. “I love driving fast,” a passion he can trace back to his youth. Lee bought his first car—a wreck, really—at age 15, before he even had a driver’s license. He repaired the car and began competing in dirt-track and drag races. While Lee doesn’t consider himself a risk taker, he admits that the fact that he’s both raced cars and skydived might create that impression.

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Meet Lee Frederiksen (1:42)

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Upcoming Speaking Events

  • Strategy, marketing and branding
  • Mentoring CEOs
  • Movies
  • Travel
  • Hot rods

More content from Lee

Inside the Buyer’s Brain

Learn what motivates people who buy professional services – and start turning your buyers into believers.

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Online Marketing for Professional Services

In this easy-to-read book, we explain what's happening and what your firm can do to join the online marketing movement that is transforming the way professional services are sold.

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Professional Services Marketing Book: Free Chapter

In this expanded and completely revised second edition of Professional Services Marketing, Hinge's Lee Frederiksen joins Mike Schultz and John Doerr to lay down a modern approach to marketing and selling professional services.

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Spiraling Up: How to Create a High Growth, High Value Professional Services Firm

A practical guide to building a more reputable and profitable firm. Learn how industry leaders do it and how you can, too!

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The Visible Expert®

In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm.

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