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Lee Frederiksen, Ph.D.

Managing Partner

Lee Frederiksen wears the boots at Hinge, leading the firm’s unprecedented research initiative to understand how high-growth firms approach marketing.

“I find it very rewarding to apply a research-based approach to the marketing of professional services firms, a field that had never been approached with the level of rigor I think it required. It’s exciting to be one of the pioneers conducting research in how organizations in this field grow and become more successful.”

With a Ph.D. in Behavioral Psychology, Lee left a tenured professorship to lead the Organizational Consulting Practice at one of the ‘Big 8’ accounting and consulting firms (yes, once upon a time there were 8). Then he became an entrepreneur and never looked back. Lee has focused his career on helping businesses grow. Building on his experience and a deep interest in human behavior and business strategy he explains that he uses his psychology degree every day!

Lee has written and co-authored numerous books based on his research, including The Visible Expert®Online Marketing for Professional ServicesSpiraling Up and Inside the Buyer’s Brain. He also revised the latest edition of Marketing Professional Services. He has written extensively in professional journals and has appeared in the New York Times, USA Today, Wall Street Journal, Entrepreneur and Advertising Age. As a Visible Expert in the industry, Lee has lectured around the globe on strategy, marketing and organizational management.

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Born and raised in Minnesota, Lee earned his Bachelor’s degree at Augustana College and his Ph.D. at Ohio University. He taught at the University of Mississippi Medical School and at Virginia Tech, where he trained and mentored Ph.D. students to become practitioners.

Throughout his life, Lee has been drawn to velocity. “I love driving fast,” a passion he can trace back to his youth. Lee bought his first car—a wreck, really—at age 15, before he even had a driver’s license. He repaired the car and began competing in dirt-track and drag races. While Lee doesn’t consider himself a risk taker, he admits that the fact that he’s both raced cars and skydived might create that impression.

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Upcoming Speaking Events

  • Strategy, marketing and branding
  • Mentoring CEOs
  • Movies
  • Travel
  • Hot rods

More content from Lee

Inside the Buyer’s Brain

Why do companies select one professional services firm over another? What do they really value in the firms they hire? And how do you build a firm that engages your audience — one that is primed for growth? What You’ll Learn Several critical gaps separate buyers from sellers How to bridge those gaps and think…

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Online Marketing for Professional Services

There is a quiet revolution taking place in the professional services marketplace. Traditional business development techniques are being replaced by powerful new online tools. In this easy-to-read book, we explain what’s happening and what your firm can do to join the online marketing movement that is transforming the way professional services are sold. Based on…

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Professional Services Marketing Book: Free Chapter

By Mike Schultz, John E. Doerr and Lee W. Frederiksen, Ph.D. Marketing is undergoing a fundamental shift as online marketing displaces more traditional approaches to developing business. In this expanded and completely revised second edition of Professional Services Marketing, Hinge’s Lee Frederiksen joins Mike Schultz and John Doerr to lay down a modern approach to…

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Spiraling Up: How to Create a High Growth, High Value Professional Services Firm

Have you ever wondered how some professional services firms are able to grow so quickly and generate remarkable value year over year? We wrote Spiraling Up to answer that question. But the book goes even further and lays out a roadmap that any firm can follow to achieve similar results. A solid research foundation We…

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The Visible Expert®

How to create industry stars. And why every professional services firm should care What does it take to become a well-known expert in your field — someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts®. And becoming one is easier than it looks. What You Will…

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