Technology & software services marketing
Stand out. So you can step up.
What’s today’s number one technology and software services marketing challenge? Competing in a crowded, commoditized market.
At Hinge, we help firms address a full range of marketing challenges. And differentiation and positioning lie at the heart of our signature programs. We have worked with over 100 technology and software companies to uncover their differentiators, position themselves against their competitors and build a powerful, engaging brand. That can mean higher fees, profits and growth.
Beat the talent crunch
Finding top tech talent can be daunting. And with the onset of the Great Resignation, keeping the people you have just got a lot harder.
We equip technology and software firms with the employer branding strategies, tools, techniques and messages to attract high quality candidates—and encourage the talent you have to stay and grow with you.
A few of our technology & software services clients
Hinge can help in many ways
Whatever your marketing challenge, we can help. Here are just a few of the services we offer:
- Differentiation and positioning
- Proven, modern marketing plans and programs
- Superior visibility, growth and profitability
- Memorable visual brand
- Beautiful, powerful, lead-generating website
- Thought leadership writing
- Higher profile individual experts
Beautiful growth stories
A talented software firm learns to grow again.VIEW CASE STORY
An IT services firm builds a powerful employer brand.VIEW CASE STORY
Profound, research-based insight
We know how important it is to keep abreast of the changing marketplace. After all, to outmaneuver the competition, you have to see what’s coming next.
For 14 years, the The Hinge Research Institute, Hinge’s research arm, has studied over 40,000 professional services firms and their buyers—including 7,000 in the technology industry alone. That gives us, and our clients, insight into what motivates today’s buyers. Information that’s available nowhere else.
Want to learn how to grow like the best performing firms in the industry? Hinge can show you how.
Four programs created to help you grow
Built on over 10 years of groundbreaking research into the best-performing professional services firms.
Financial performance of high-growth technology and software services firms
Source: 2022 High Growth Study, Hinge Research Institute
Faster growth than average
Higher profits than average
“We chose Hinge specifically because of their expertise with professional services firms and their research-focused approach. They provided us with the tools, training, knowledge, and structure to build a truly visible firm.”
“Thanks to Hinge, we now look and present like a top-tier firm. And we’re more appealing to prospective hires and clients than ever before.”