About Hinge

Pioneering the New Science of Branding and Marketing Professional Services Firms

Hinge at a Glance

Master the strategies and techniques used by today’s fastest-growth firms.

Professional Services Branding & Marketing

Our exclusive focus


Senior-level strategists, researchers, marketers, writers, designers & developers at Hinge

High Growth Strategies

Our area of specialized expertise


Awards we’ve won


Professional services firms and buyers we’ve researched


Year Hinge was founded

Reston, Virginia

Our headquarters


Continents we’ve served (1 to go!)

Why clients choose us?

Today’s firms face tremendous market challenges.
How do you adapt and thrive?

Firms like yours often lack the time, budget, or resources to figure how to grow in today’s fast-changing marketplace. At the same time, firm visibility and client loyalty are diminishing.

Marketers can struggle to learn and apply different marketing practices as competing duties demand their attention. The problem is widespread: seller-doers unable to build their personal brands, marketing directors unable to redesign their firm’s websites, firm partners unable to agree on marketing priorities and funds. Meanwhile, the industry leaders always seem to find a way forward.

To take your firm to the next level of growth in this challenge-filled environment takes focus, expert guidance, and a lot of support.


Prepare to propel your firm to new heights

With more than a decade of high-growth research and successes behind us, Hinge has developed practical, reliable programs to transform almost any professional services firm into a high-performing standout. And we’ve built these programs for busy organizations like yours.

Lee standing with car

Lee Frederiksen, Ph.D.
Managing Partner

Lee oversee's Hinge's day-to-day operations and leads our research team. A recognized innovator in professional services marketing, he writes and speaks frequently on high-growth strategies.

Meet Lee Frederiksen
Liz Harr

Elizabeth Harr

A life-long entrepreneur, Liz leads Hinge's business development team. You'll see her speaking at conferences around the country, and she writes for a wide variety of industry publications.

Meet Elizabeth Harr
Karl expert

Karl Feldman

Karl is charge of Hinge's client delivery. A Visible Expert, he speaks at conferences around the country and blogs frequently on growth strategy and other topics that are relevant to the industries we serve.

Meet Karl Feldman
Kelly W expert

Kelly Waffle
Managing Director of Hinge Research Institute

Kelly is a recognized subject matter expert on a variety of B2B marketing topics including Account-Based Marketing (ABM), Marketing Automation Platforms (MAP) and Martech. A prolific writer and speaker, he has tens of thousands of followers on Twitter and LinkedIn.

Meet Kelly Waffle

Are you ready to leverage our time-tested and research-backed insights?

Let's talk