About Hinge

Pioneering the New Science of Branding and Marketing Professional Services Firms

Hinge—the B2B marketing agency built for professional services

Hinge is the world’s leading research-based branding and marketing firm for the professional services. We take a scientific approach to marketing, answering hard questions like these:

  • What do high-growth professional services firms do differently?
  • How does a firm increase its marketplace visibility?
  • How do a firm’s experts become industry stars?
  • What tools and techniques deliver the best results?


virtual reality goggles

We’re reinventing the way professional services do marketing

Using our groundbreaking original research into the best-performing firms, we’re developing new and better ways to market professional services. Our four core programs deliver this cutting edge thinking to our clients. Other B2B marketing agencies just can’t keep up.

We write the most influential books in professional services marketing

We’re writing the books that other marketers read—from our groundbreaking exploration of buyers’ behavior to the definitive handbook for aspiring Visible Experts®.

Leading books

Boundless creativity, flawless execution

A strategy is only as effective as its implementation. Our award-winning creative team builds powerful, distinctive visual brands. Not only will your brand be beautiful, it will be thoughtful and smart. You see, behind every great brand is great attention to detail.

We're teaching the world everything we know

Introducing a new educational platform designed exclusively for professional services marketers. Learn the basics or dive deep into a topic. Either way, you get the same materials we use to train our own staff.

Teaching all we know

Why clients choose us?


Quick Facts

Established: 2002

Headquarters: Reston, Virginia, USA

Key Focus: Branding and marketing for professional services firms

Client Industries: Technology, Government Contracting, Management Consulting, Accounting & Finance, Legal, and Architecture, Engineering & Construction

Staff: Approximately 40 senior-level strategists, researchers, writers and designers with extensive professional services marketing experience