About Hinge

Pioneering the New Science of Branding and Marketing Professional Services Firms

Hinge at a Glance

Master the strategies and techniques used by today’s fastest-growth firms.

Professional Services Branding & Marketing

Our exclusive focus

40+

Number of senior-level strategists, researchers, marketers, writers, designers & developers at Hinge

High Growth Strategies

Our area of specialized expertise

200+

Awards we’ve won

20,000+

Number of professional services firms and buyers we’ve researched

2002

Year Hinge was founded

Reston, Virginia

Our headquarters

6

Number of continents we’ve served (1 to go!)

Why clients choose us?

Today’s firms face tremendous market challenges.
How do you adapt and thrive?

Firms like yours often lack the time, budget, or resources to figure how to grow in today’s fast-changing marketplace. At the same time, firm visibility and client loyalty are diminishing.

Marketers can struggle to learn and apply different marketing practices as competing duties demand their attention. The problem is widespread: seller-doers unable to build their personal brands, marketing directors unable to redesign their firm’s websites, firm partners unable to agree on marketing priorities and funds. Meanwhile, the industry leaders always seem to find a way forward.

To take your firm to the next level of growth in this challenge-filled environment takes focus, expert guidance, and a lot of support.

 

Prepare to propel your firm to new heights

With more than a decade of high-growth research and successes behind us, Hinge has developed practical, reliable programs to transform almost any professional services firm into a high-performing standout. And we’ve built these programs for busy organizations like yours.

Lee expert

Lee Frederiksen, Ph.D.
Managing Partner

Lee oversee's Hinge's day-to-day operations and leads our research team. A recognized innovator in professional services marketing, he writes and speaks frequently on high-growth strategies.

Meet Lee Frederiksen
Liz expert

Elizabeth Harr
Partner

A life-long entrepreneur, Liz leads Hinge's business development team. You'll see her speaking at conferences around the country, and she writes for a wide variety of industry publications.

Meet Elizabeth Harr
Karl expert

John Tyreman
Senior Research Manager

John oversees our many client and internal research projects. He blogs about professional services research and co-hosts our podcast, The Visible Expert.

Meet Karl Feldman
John expert

Kelly Waffle
Head of Digital Strategy

Kelly leads our digital marketing team. A thought leader in the field, he writes and speaks about the future of digital marketing in the professional services. You can also catch him on our podcast, The Visible Expert.

Meet John Tyreman
Kelly W expert

Kelly Waffle
Head of Digital Strategy

Kelly leads our digital marketing team. A thought leader in the field, he writes and speaks about the future of digital marketing in the professional services. You can also catch him on our podcast, The Visible Expert.

Meet Kelly Waffle

Are you ready to leverage our time-tested and research-backed insights?

Let's talk