How-Tos
Master a new skill in 10 minutes or less
Chances are, there are at least a few marketing tasks you can’t handle—even if you’re a seasoned pro. Not to worry. We’ve made mastering new skills easy. 
Each How-To is a short, step-by-step tutorial explaining a discrete task. When appropriate, we’ve included screenshots or illustrations to take the guesswork out of learning. You will also find overviews of larger topics that provide critical context and explain important concepts.
And if you are Pro or Enterprise subscriber, these tutorials are a perfect complement to our courses. Best of all, we’re continually adding to our library, and we’re updating existing How-Tos as technologies change.
Here’s just a sample of over 80 How-Tos in our library (and many more are on the way):
Selected How-Tos
Content Marketing
- Understanding Content Marketing
- How to Create an Editorial Calendar
Blogging
- How to Write a Compelling Headline
- How to Write a Blog Post
- How to Promote Your Blog Post
Email Marketing
- Understanding Email Marketing
- How to Write Effective Email Copy
- How to Write a Great Email Subject Line
Speaking Engagements
- How to Find Speaking Engagements
- How to Secure a Speaking Engagement
Webinars
- How to Select Webinar Topics
- How to Conduct a Webinar
- How to Promote a Webinar
Differentiation, Positioning & Messaging
- Understanding Positioning & Messaging
- How to Select Your Differentiators
- How to Write Your Positioning Statement
Social Media
- Understanding Social Media
- How to Create a Social Media Calendar
- How to Set Up a LinkedIn Company Page
- How to Run a LinkedIn Group
- How to Use Twitter
- How to Promote Your Content on Twitter
Search Engine Optimization
- Understanding SEO
- How to Set up Google Analytics
- How to Secure Inbound Links