How-Tos

Master a new skill in 10 minutes or less

Chances are, there are at least a few marketing tasks you can’t handle—even if you’re a seasoned pro. Not to worry. We’ve made mastering new skills easy.

Each How-To is a short, step-by-step tutorial explaining a discrete task. When appropriate, we’ve included screenshots or illustrations to take the guesswork out of learning. You will also find overviews of larger topics that provide critical context and explain important concepts.

And if you are Pro or Enterprise subscriber, these tutorials are a perfect complement to our courses. Best of all, we’re continually adding to our library, and we’re updating existing How-Tos as technologies change.

Here’s just a sample of over 80 How-Tos in our library (and many more are on the way):


Selected How-Tos


Content Marketing

  • Understanding Content Marketing
  • How to Create an Editorial Calendar

Blogging

  • How to Write a Compelling Headline
  • How to Write a Blog Post
  • How to Promote Your Blog Post

Email Marketing

  • Understanding Email Marketing
  • How to Write Effective Email Copy
  • How to Write a Great Email Subject Line

Speaking Engagements

  • How to Find Speaking Engagements
  • How to Secure a Speaking Engagement

Webinars

  • How to Select Webinar Topics
  • How to Conduct a Webinar
  • How to Promote a Webinar

Differentiation, Positioning & Messaging

  • Understanding Positioning & Messaging
  • How to Select Your Differentiators
  • How to Write Your Positioning Statement

Social Media

  • Understanding Social Media
  • How to Create a Social Media Calendar
  • How to Set Up a LinkedIn Company Page
  • How to Run a LinkedIn Group
  • How to Use Twitter
  • How to Promote Your Content on Twitter

Search Engine Optimization

  • Understanding SEO
  • How to Set up Google Analytics
  • How to Secure Inbound Links

See the complete list of How-Tos »

Coming soon

We are adding to and updating our library of How-Tos every month. Here are some exciting new titles we’ll be rolling out in the coming weeks.

  • How to Conduct a Website Audit
  • How to Create a Media Kit
  • How to Develop a Media List
  • How to Distribute a Press Release
  • How to Set Up Google Webmaster Tools
  • Understanding Blogging
  • Understanding Google Adwords
  • Understanding Referral Marketing
  • Understanding User Experience

Plans and Pricing

Basic

$29/month

Library of How-Tos
Learn Step by Step

Quick Start Kits
Learn a Topic Fast!

20% off
Deep Dive Courses

Email Advice
& Support

10% off
Live On-Site Workshops

1
Student Seat

Pro

Most Popular
$199/month

Library of How-Tos
Learn Step by Step

Quick Start Kits
Learn a Topic Fast!

Deep Dive Courses
Unlimited Access

Email Advice
& Support

10% off
Live On-site Workshops

1
Student Seat

Enterprise

From $999/month

Library of How-Tos
Learn Step by Step

Quick Start Kits
Learn a Topic Fast!

Deep Dive Courses
Unlimited Access

Unlimited Email
Advice & Support

20% off
Live On-site Workshops

10
Student Seats*

*Additional seats available upon request. Request a quote..

Courses can be purchased individually, too!

Prices starting from $750.
See our Courses page for details.

Have questions? Contact us or call 703 391 8870 ext. 107.