At Hinge we have been studying Visible Experts®, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Alan Fine, a Visible Expert for captive insurance.

In this video interview, Hinge Managing Partner Lee Frederiksen speaks with Alan Fine to learn about his journey to becoming a Visible Expert in captive insurance services and structuring.

As a well known expert in captive insurance, Alan offers insight into how others can become a thought leader in their respective industries as well.

Along with discussing Alan’s story, Lee and Alan also cover:

  • How he used speaking engagements and marketing to grow his visibility
  • How to become known in your industry niche by getting referrals and writing articles
  • Why you should devote yourself to developing expertise in a certain area
  • Some of Hinge’s research findings on how individuals can become a Visible Expert—and can do so more quickly than other professionals
Click to play video

To learn about the steps to become a highly visible expert and the tools and skills required, check out the full eBook, The Visible Expert, available as a free download.

On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.

The Visible Expert Book: Download for Free