At Hinge we have been studying Visible Experts®, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Alan Fine, a Visible Expert for captive insurance.

In this video interview, Hinge Managing Partner Lee Frederiksen speaks with Alan Fine to learn about his journey to becoming a Visible Expert in captive insurance services and structuring.

As a well known expert in captive insurance, Alan offers insight into how others can become a thought leader in their respective industries as well.

Along with discussing Alan’s story, Lee and Alan also cover:

• How he used speaking engagements and marketing to grow his visibility
• How to become known in your industry niche by getting referrals and writing articles
• Why you should devote yourself to developing expertise in a certain area
• Some of Hinge’s research findings on how individuals can become a Visible Expert—and can do so more quickly than other professionals

To learn about the steps to become a highly visible expert and the tools and skills required, check out the full eBook, The Visible Expert, available as a free download.

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Lee Frederiksen, Ph.D. Who wears the boots in our office? That would be Lee, our managing partner, who suits up in a pair of cowboy boots every day and drives strategy and research for our clients. With a Ph.D. in behavioral psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an $80 million runaway success story.