The Value of Video in Professional Services Firms

Combining visual and audio elements, video engages people like no other medium. Video also appeals to people that either prefer audio-visual content or don’t have the time to read a lot of material. For example, 64% of C-suite decision makers use video for business insight and advice, 59% prefer video over print, and 42% report making a purchasing decision based on video. In this video, I share the top 3 reasons video is particularly valuable for marketing professional services firms.

Click to play video

For relatively little cost, you can create an impressive video 
that speaks directly to your audience, telling your firm’s story through the mouths of your clients and/or your Visible Experts℠.

In addition to the top 3 reasons I share, here are several more ways in which video helps professional services firms:

  • Establishes credibility
  • Attracts employees
  • Showcases client successes
  • Describes your services
  • Educates your audience
  • Unleashes some personality

Learn how video should be used to become a Visible Expert in my blog post The Visible Expert and Online Video.

Discover how to produce and use video in my article What is the Cost of Video Production for the Web? and Hinge’s Content Marketing Guide for Professional Services Firms.

What benefits of video have I missed? Do you agree or disagree that video is valuable to firms? Please share your thoughts by submitting a comment below.



Author: Lee Frederiksen, Ph.D. Who wears the boots in our office? That would be Lee, our managing partner, who suits up in a pair of cowboy boots every day and drives strategy and research for our clients. With a Ph.D. in behavioral psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an $80 million runaway success story.

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