Hinge was honored to have the opportunity to share our latest research on professional services buyers' psychology at the recent Houston Interactive Marketing Association annual conference.  The presentation, entitled Inside the Buyer’s Brain: How Buyers Choose the Professionals they Trust reviewed research that showed how the perceptions of buyers differ from those of sellers.  Among the most interesting findings are the role played by a firm’s reputation and how it trumps personal relationships in many situations.  The presentation slides are available for download here.