Research Presentation on Professional Services Buyer Psychology

Hinge was honored to have the opportunity to share our latest research on professional services buyers' psychology at the recent Houston Interactive Marketing Association annual conference.  The presentation, entitled Inside the Buyer’s Brain: How Buyers Choose the Professionals they Trust reviewed research that showed how the perceptions of buyers differ from those of sellers.  Among the most interesting findings are the role played by a firm’s reputation and how it trumps personal relationships in many situations.  The presentation slides are available for download here.

Author: Lee Frederiksen, Ph.D. Who wears the boots in our office? That would be Lee, our managing partner, who suits up in a pair of cowboy boots every day and drives strategy and research for our clients. With a Ph.D. in behavioral psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an $80 million runaway success story.

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