How Prospective Clients find High-Visibility Expertise

Today, professional services firms face a wide range of business challenges.

And in the Hinge Research Institute’s recent research, we wanted to find out why and how these firms go about looking for expertise to help them address those challenges. Specifically, how do they seek out Visible ExpertsSM?

If you’re familiar with our research, you’re probably familiar with these high visibility experts. They’re the individuals who have attained a reputation for expertise and are highly visible in their marketplace. Through the Halo Effect, they often bring big benefits to their firms as well.

So how do these buyers go about finding high visibility experts?

By far, the most productive way to search for expertise is online. In this video, I share the top online tools that buyers use to find industry leaders today.

Click to play video

Additional Resources

How Hinge Can Help

Want to become an industry thought leader? It's one of our specialities. Learn about our Visible ExpertSM Program or contact us to learn how we can help you demonstrate your expertise and build your visibility in the marketplace.

Author: Sylvia Montgomery, CPSM A Senior Partner and the head of Hinge’s A/E/C practice, Sylvia collects many shoes and wears many hats. When she’s not traveling around the country for speaking engagements or client meetings, you will find Sylvia creating marketing and branding strategies for clients, supervising her A/E/C team, developing new business, or working on her personal brand. With a 20+ year career spanning visual communications, strategy, and marketing, and over a decade working in the A/E/C sector, Sylvia brings a creative, business-focused approach to her client engagements.

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