Back to team

Kelly Waffle

Head of Digital Strategy

With more than 15 years of hands-on B2B and digital marketing experience, Kelly guides clients through the complex interplay of technology, processes, research/data, programs, creative and analytics. Over the years, he has built and led teams in the corporate marketing, marketing consulting, vendor and creative agency environments. He always brings an independent, 360-degree view of branding, demand generation and business growth to every engagement.

Kelly also leads the engagement efforts for the Hinge Research Institute—helping clients use research to grow and be more profitable. A well-known practitioner and thought leader in Account-Based Marketing (ABM), Kelly has been recognized by Onalytica as a Top 50 Martech Global Influencer. He has won awards with Eloqua (now Oracle) and Marketo (now Adobe) for his marketing automation expertise. A prolific writer and speaker, he has tens of thousands of followers on Twitter and LinkedIn.

He is a storyteller who loves watching the twinkle in someone’s eyes when one of his insights comes to life. A life-long learner, he strives to learn something new every day—and as a co-host of Hinge’s The Visible Expert Podcast, he gets to meet some of the professional services’ leading thinkers and teachers each week.

Kelly studied radio/tv/film and English at James Madison University (JMU). When not studying, he found time to meet and date his future wife there as well. Go Dukes! To satisfy some of his creative needs, he has taken up woodworking — making and selling live edge coffee tables and other hand-crafted items with his son.

Expand Bio +

Upcoming Speaking Events

  • Woodworking
  • Reading
  • Gardening
  • History
  • Videogaming
  • James Madison University (JMU) Sports