Brand strategy in professional services goes far beyond a firm’s name or logo. In this SlideShare, we take a closer look at three brand elements that are every bit as important as what people commonly think of as “brand”, yet are often overlooked or underestimated for the value they bring to the table.

Additional Resources:

• Download Hinge Marketing’s Brand Building Guide for Professional Services Firms for more insight into how to build a professional service brand.
• Watch our webinar, 5 Visibility Techniques That Win New Clients, which offers advice on how to increase visibility, leverage both online and offline techniques.
• Uncover your firms true differentiators in Hinge University’s course, Differentiation, Positioning & Messaging

How Hinge Can Help:

Hinge has developed a comprehensive plan, the Visible Firm® to address these issues and more. It is the leading marketing program for delivering greater visibility, growth, and profits. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.

Author: Elizabeth Harr Elizabeth is an accomplished entrepreneur and experienced executive with a background in strategic planning, branding and growth for professional services. Elizabeth co-founded and ran a successful tech firm, which gives her critical insights into our professional services clients’ challenge.