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Elizabeth (Liz) Harr, a nationally recognized expert in high-growth marketing, leads Hinge’s business development team. Liz is also actively involved in developing high-growth strategies for clients and delivering expert advice.
“Being part of Hinge allows me to collaborate on strategies that help firms grow in ever-changing market conditions. Our clients include some of the most forward-looking and ambitious organizations, and it’s so satisfying to help them to grow through strategic marketing.”
She writes regularly on marketing, branding and high-growth strategies for top industry publications and Hinge’s blog. She is co-author of two groundbreaking books: The Visible Expert® and Inside the Buyer’s Brain. In addition, Liz speaks at conferences around the country. She has produced a 10-hour course for Hinge University, The Visible Expert.
“I truly enjoy sharing insights about the research, analysis and strategy aspects of what we do,” she says, “especially how we synthesize disconnected elements into larger, cohesive strategies for growth.”
Earlier in her career, Elizabeth co-founded and ran a successful tech firm, which gives her critical insights into our professional services clients’ challenges.
Liz has a Master’s degree in International Economics from Columbia University in New York and a Bachelor’s degree from University of Missouri – Columbia. She is active in numerous professional and community service organizations.
When she’s not Hinging, she dedicates her time to writing children’s books that inspire kids into serving their communities, family, lots of exercise, and travel (favorite adventure so far: a trek through the Himalayas).
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More content from Elizabeth
Inside the Buyer’s Brain
Learn what motivates people who buy professional services – and start turning your buyers into believers.Download the Book
Online Marketing for Professional Services
In this easy-to-read book, we explain what's happening and what your firm can do to join the online marketing movement that is transforming the way professional services are sold.
Professional Services Marketing Book: Free Chapter
In this expanded and completely revised second edition of Professional Services Marketing, Hinge's Lee Frederiksen joins Mike Schultz and John Doerr to lay down a modern approach to marketing and selling professional services.Download Free Chapter
Spiraling Up: How to Create a High Growth, High Value Professional Services Firm
A practical guide to building a more reputable and profitable firm. Learn how industry leaders do it and how you can, too!Download the Book
The Visible Expert®
In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm.Download the Book