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Elizabeth Harr


Elizabeth (Liz) Harr, a nationally recognized expert in high-growth marketing, leads Hinge’s business development team. Liz is also actively involved in developing high-growth strategies for clients and delivering expert advice.

“Being part of Hinge allows me to collaborate on strategies that help firms grow in ever-changing market conditions. Our clients include some of the most forward-looking and ambitious organizations, and it’s so satisfying to help them to grow through strategic marketing.”

She writes regularly on marketing, branding and high-growth strategies for top industry publications and Hinge’s blog. She is co-author of two groundbreaking books: The Visible Expert® and Inside the Buyer’s Brain. In addition, Liz speaks at conferences around the country. She has produced a 10-hour course for Hinge University, The Visible Expert.

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“I truly enjoy sharing insights about the research, analysis and strategy aspects of what we do,” she says, “especially how we synthesize disconnected elements into larger, cohesive strategies for growth.”

Earlier in her career, Elizabeth co-founded and ran a successful tech firm, which gives her critical insights into our professional services clients’ challenges.

Liz has a Master’s degree in International Economics from Columbia University in New York and a Bachelor’s degree from University of Missouri – Columbia. She is active in numerous professional and community service organizations.

When she’s not Hinging, she dedicates her time to her family, long runs, martial arts, and travel (her favorite adventure so far: a trek through the Himalayas). And always, always makes time for red wine and humor.

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  • Travel & trekking
  • Running
  • Kickboxing and martial arts
  • Building Lego creations with her sons

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More content from Elizabeth

Inside the Buyer’s Brain

Why do companies select one professional services firm over another? What do they really value in the firms they hire? And how do you build a firm that engages your audience — one that is primed for growth? What You’ll Learn Several critical gaps separate buyers from sellers How to bridge those gaps and think…

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Online Marketing for Professional Services

There is a quiet revolution taking place in the professional services marketplace. Traditional business development techniques are being replaced by powerful new online tools. In this easy-to-read book, we explain what’s happening and what your firm can do to join the online marketing movement that is transforming the way professional services are sold. Based on…

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Professional Services Marketing Book: Free Chapter

By Mike Schultz, John E. Doerr and Lee W. Frederiksen, Ph.D. Marketing is undergoing a fundamental shift as online marketing displaces more traditional approaches to developing business. In this expanded and completely revised second edition of Professional Services Marketing, Hinge’s Lee Frederiksen joins Mike Schultz and John Doerr to lay down a modern approach to…

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Spiraling Up: How to Create a High Growth, High Value Professional Services Firm

Have you ever wondered how some professional services firms are able to grow so quickly and generate remarkable value year over year? We wrote Spiraling Up to answer that question. But the book goes even further and lays out a roadmap that any firm can follow to achieve similar results. A solid research foundation We…

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The Visible Expert®

How to create industry stars. And why every professional services firm should care What does it take to become a well-known expert in your field — someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts®. And becoming one is easier than it looks. What You Will…

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