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Why You Should Embrace the Next Generation of Industry Experts [Video]

We often hear lots of grumbling from top management about intergenerational management in firms. Let’s talk about the three big reasons why you should embrace the next generation of industry experts.

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Transcription:

You know, I hear a lot of grumbling from top management about intergenerational management in firms. Today, I want to talk a little bit about why you should embrace the next generation of industry experts.

There are three big reasons. The first one is, they’re already digital natives. We know that the world is going digital. We know it’s becoming more and more important. So, why not get the resources who are best able to handle that and build their capabilities.

The second big reason is that younger folks are eager to grow their personal brand, moreso than people of other generations. Just look at this data from a recent study on employer branding, and you’ll notice that baby boomers are least likely to build their personal brand in their industry, while millennials are most likely to be interested in that. Find a talent that’s motivated.

The third reason is it helps you attract and retain top talent. It’s a great way to get more people into your firm. Embracing the next generation is going to result in a better workforce for you.

If you want to learn more about this, we suggest you check out the visible firm course in Hinge University. You’re gonna learn more about increasing the visibility and attracting top talent, as well as grooming them for your firm. Go to hingeuniversity.com/visiblefirm. Hope to see you there.

Lee Frederiksen, Ph.D. Who wears the boots in our office? That would be Lee, our managing partner, who suits up in a pair of cowboy boots every day and drives strategy and research for our clients. With a Ph.D. in behavioral psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an $80 million runaway success story.

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