At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This video interview is with Bryan Eisenberg, a Visible Expert in online marketing.

In this video interview, Hinge Managing Partner Lee Frederiksen speaks with Bryan Eisenberg to learn about his journey to becoming a Visible Expert in online marketing topics like conversion rate optimization and search marketing.

As a Wall Street Journal, Business Week, USA Today and New York Times bestselling author, award winning blogger, and professional speaker, Bryan offers insight into how others can become a thought leader in their respective industries as well.

Along with discussing Bryan’s story, Lee and Bryan also cover:

• The importance of content marketing and tips for promoting your content
• How to become known in your industry niche by giving away your expertise
• The most effective tools today to reach their target audiences
• Some of Hinge’s research findings on how individuals can become a Visible Expert—and can do so more quickly than other professionals

To learn about the steps to become a highly visible expert and the tools and skills required, check out the full eBook, The Visible Expert, available as a free download.

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Author: Lee Frederiksen, Ph.D. Who wears the boots in our office? That would be Lee, our managing partner, who suits up in a pair of cowboy boots every day and drives strategy and research for our clients. With a Ph.D. in behavioral psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an $80 million runaway success story.