At Hinge we have been studying Visible Experts®, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Rand Fishkin, a Visible Expert for in search engine optimization and content marketing.

In this video interview, Hinge Managing Partner Lee Frederiksen speaks with Rand Fishkin to learn about his journey to becoming a truly sought-after expert in the marketing world.

As the Wizard of Moz and a highly reputable expert in search engine optimization (SEO) and content marketing, Rand offers input on how others can climb the ranks and become known as a thought leader in their industries too.

Along with discussing Rand’s story, Lee and Rand also cover:

  • How to become trusted in your industry niche by being transparent with your expertise
  • Committing to content marketing to build your personal and firm brands
  • The importance of developing relationships with other industry experts and influencers in cultivating your business and building trust and credibility
  • Research findings on how individuals can become Visible Experts—and tips for getting to the top quickly
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Additional Resources

How Hinge Can Help

Want to become an industry thought leader? It’s one of our specialities. Learn about our Visible Expert℠ Program or contact us to learn how we can help you demonstrate your expertise and build your visibility in the marketplace.