Thought Leadership?

Here’s a sobering true story.

A well respected government contractor offered a well attended series of seminars showcasing their thought leadership. They received rave reviews from attendees, who left the seminars with a lot of enthusiasm and ideas. However, when we spoke to attendees later, many were surprised to learn that the firm that put on the seminars actually provided those services.

[bctt tweet=”To the contractor’s surprise and dismay, the attendees had not made the connection!” username=”HingeMarketing”]

It’s not your clients’ job to figure out what you do or how to use your services. Yes, be professional and tasteful, but don’t expect potential clients to make even what seems to be an obvious conclusion.



Author: Lee Frederiksen, Ph.D. Who wears the boots in our office? That would be Lee, our managing partner, who suits up in a pair of cowboy boots every day and drives strategy and research for our clients. With a Ph.D. in behavioral psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an $80 million runaway success story.

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