In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. What kind of impact should that have on your strategy?

TRANSCRIPTION:

Hi, I’m John Tyreman. Thanks for tuning into Hinge’s Research Roundup. In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. That’s why it’s important to keep a pulse on your target market and keep marketing strategy in mind when you’re developing messages on your website. If your buyers can’t connect the dots between the services you offer and the challenges they’re trying to solve, then they’re probably likely to move on to the next potential solution.

For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. Happy branding!

Author: John Tyreman John has a passion for market research, analytics and using data to drive decisions. After 5 years with Hinge, John has personally reviewed the perspectives of over 10,000 buyers and sellers of professional services, and has helped over 100 professional services organizations use data to influence brand and marketing strategies. Certified in MS Excel, John’s research is an essential part of Hinge’s work, used to solve client problems, identify trends, create content and establish industry benchmarks.