Research Roundup – part 4

In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. What kind of impact should that have on your strategy?

TRANSCRIPTION:
Hi, I’m John Tyreman. Thanks for tuning into Hinge’s Research Roundup. In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. That’s why it’s important to keep a pulse on your target market and keep marketing strategy in mind when you’re developing messages on your website. If your buyers can’t connect the dots between the services you offer and the challenges they’re trying to solve, then they’re probably likely to move on to the next potential solution.
For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn and follow me on Twitter @John_Tyreman. Happy branding!
Industries & Topics
Most Popular
- Business Development Strategy: A High-Growth Approach
- A 10 Step Brand Development Strategy for Your Professional Services Firm
- Strategic Marketing for Professional Services
- Digital Branding for Professional Services
- 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
- Digital Marketing Strategy for Professional Services
- Rebranding Strategies: A Step-By-Step Approach for Professional Services
- Elements of a Successful Brand 1: Brand Positioning
- The Top 5 Business Challenges for Accounting & Financial Services Firms
- Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm
- Elements of a Successful Brand 4: Brand Promise
- What Is the Cost of Video Production for the Web?
Leave a Comment