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Research Roundup – part 2

Average marketplace visibility is on the decline. Learn more in this edition of Hinge’s Research Roundup with John Tyreman.

TRANSCRIPTION:

Hi, I’m John Tyreman. Thanks for tuning in to Hinge’s Research Roundup. In our recent study we call “Inside the Buyer’s Brain”, we found that average firm marketplace visibility has declined by about 25% in the past five years. This decline is driven by external factors including: hypercompetition in the marketplace, changes in how buyers search for service providers, and unintended or unanticipated solutions that buyers find that ultimately address their primary need. For more research-backed insights, visit hingemarketing.com, connect with me on LinkedIn, and follow me on Twitter at @John_Tyreman. Happy branding!

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John Tyreman John has a passion for market research, analytics and using data to drive decisions. After 5 years with Hinge, John has personally reviewed the perspectives of over 10,000 buyers and sellers of professional services, and has helped over 100 professional services organizations use data to influence brand and marketing strategies. Certified in MS Excel, John’s research is an essential part of Hinge’s work, used to solve client problems, identify trends, create content and establish industry benchmarks.

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