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Marketing Automation Checklist: Critical Capabilities for Online Marketing Success

View our previous articles to identify if your firm needs marketing automation software and research potential software solutions.

During their evaluation of marketing automation software solutions, Hinge clients often ask us what features are needed to support online marketing programs. With online marketing being made up of many different tactics and tools, it’s important that the marketing automation solution you choose supports them.

Here is a handy checklist to reference when looking for a marketing automation solution: 

Marketing Automation Checklist for Professional Services

SEE ALSO: Intermediate Techniques to Build a Better Email Marketing Campaign

Have I missed any critical marketing automation features that your firm uses to support online marketing? Have marketing automation tips to share? Post a comment and let me know.

Download our Email Marketing Guide for Professional Services Firms to find out how to successfully integrate marketing automation with your email marketing strategy.

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Email Marketing Guide for Professional Services

Author: Kim Cornwall Malseed Kim is an award-winning marketing communications pro with 14 years of success developing and executing online marketing programs for B2B firms in the technology, non-profit, and executive recruiting industries.

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