How to Educate Clients About Your Services

In this video, I discuss the all too common problem of happy clients who go elsewhere for new services — even though you offer those very services at your firm! Learn about this phenomenon and what you can do to prevent it.

Author: Lee Frederiksen, Ph.D. Who wears the boots in our office? That would be Lee, our managing partner, who suits up in a pair of cowboy boots every day and drives strategy and research for our clients. With a Ph.D. in behavioral psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an $80 million runaway success story.

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