Accountants are not widely known for taking the vanguard of new marketing trends. In fact, our research shows that accounting firms spend the lowest percentage of revenues on marketing than any of the professional services industries we track. So it was with a good deal of interest that I read the article “CPAs Embrace Twitter” in the Journal of Accountancy. While most of the the article was anecdotal, it demonstrated that even the accounting profession is beginning to adopt social media tools in their marketing programs. If you're considering social media as part of your business development strategy you may find some inspiration in these case examples.

Author: Lee Frederiksen, Ph.D. Who wears the boots in our office? That would be Lee, our managing partner, who suits up in a pair of cowboy boots every day and drives strategy and research for our clients. With a Ph.D. in behavioral psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an $80 million runaway success story.