You know the high-profile experts in your industry. But how did they attain their level of status and visibility?
In our research, we found that these Visible Expert℠ follow a similar path to success. And the good news? That process is replicable.
In this video, I detail a 7-step program that you can follow to either become or develop a Visible Expert within your firm. These steps include:
- Select the candidate.
- Assess the candidate’s status.
- Develop a strategy.
- Assemble the marketing tools.
- Develop the candidate’s personal skillset.
- Grow the expert’s brand.
- Track and adjust.
- Find out more on becoming a sought-after expert in your industry by downloading a free copy of The Visible Expert℠ book.
- Learn about our research into high visibility experts in the research report Visible Experts: How High Visibility Expertise Helps Professionals, Their Firms, and Their Clients.
How Hinge Can Help
Want to become an industry thought leader? It's one of our specialities. Learn about our Visible Expert℠ Program or contact us to learn how we can help you demonstrate your expertise and build your visibility in the marketplace.