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A 7-Step Program to Becoming a Visible Expert® 

You know the high-profile experts in your industry. But how did they attain their level of status and visibility?

In our research, we found that these Visible Expert℠  follow a similar path to success. And the good news? That process is replicable.

In this video, I detail a 7-step program that you can follow to either become or develop a Visible Expert within your firm. These steps include:

  1. Select the candidate.
  2. Assess the candidate’s status.
  3. Develop a strategy.
  4. Assemble the marketing tools.
  5. Develop the candidate’s personal skillset.
  6. Grow the expert’s brand.
  7. Track and adjust.

Additional Resources

How Hinge Can Help

Want to become an industry thought leader? It's one of our specialities. Learn about our Visible Expert℠ Program or contact us to learn how we can help you demonstrate your expertise and build your visibility in the marketplace.

Lee Frederiksen, Ph.D. Who wears the boots in our office? That would be Lee, our managing partner, who suits up in a pair of cowboy boots every day and drives strategy and research for our clients. With a Ph.D. in behavioral psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an $80 million runaway success story.

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