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7 Steps to Becoming an Industry Star

In every industry, there are a handful of individuals that come to mind as being the go-to thought leaders. And in our recent research on these Visible Experts, we found that the process to industry stardom is replicable. 

In this new SlideShare presentation, we outline the 7 steps to becoming a Visible Expert:

  1. Select the candidate(s).
  2. Assess your status.
  3. Develop a strategy.
  4. Build your infrastructure.
  5. Develop your personal skillset.
  6. Grow your expert brand.
  7. Track and adjust.

For a more in-depth look at these steps to becoming a high visibility expert, you can learn more in our book, The Visible Expert, available as a free download.

On Twitter or LinkedIn? Please take a minute to share The Visible Expert on Twitter and LinkedIn.

Thought Leadership Marketing: The Visible Expert Book

Lee Frederiksen, Ph.D. Who wears the boots in our office? That would be Lee, our managing partner, who suits up in a pair of cowboy boots every day and drives strategy and research for our clients. With a Ph.D. in behavioral psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an $80 million runaway success story.

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