On Thursday, September 12th, Hinge’s Managing Partner Liz Harr spoke at the Professional Services Council for a presentation titled “The GovCon Marketing Mix: What High-Growth Companies Are Doing Now”. She spoke longtime friend of Hinge, Mark Amtower.

Presentation Description: In today’s federal marketplace, how do some government contracting companies grow faster than others? What marketing strategies do they leverage, and how do they justify their marketing spend and measure results? Liz Harr, Partner at Hinge, will provide an overview of the most impactful GovCon marketing strategies, referencing results from Hinge’s annual High-Growth Study. Featured Federal News Network podcaster and B2G social media expert Mark Amtower will delve into practical applications on LinkedIn, measuring ROI, and more.
Walk away with actionable tips that you can apply immediately including:

  • The top three marketing strategies working for high-growth companies
  • Preparing your marketing budget and how to prioritize spend
  • How to best leverage social media (particularly LinkedIn)
  • Tips and tools to measure ROI – and justify – your marketing campaigns
  • And more!

Learn more about the Professional Services Council here.