Spiraling Up: How to Create a High Growth, High Value Professional Services Firm

A practical guide to building a more reputable and profitable firm. Learn how industry leaders do it and how you can, too!

Have you ever wondered how some professional services firms are able to grow so quickly and generate remarkable value year over year? We wrote Spiraling Up to answer that question. But the book goes even further and lays out a roadmap that any firm can follow to achieve similar results.

A Solid Research Foundation

We spent three years researching the astonishing success of high growth, high value firms. Spiraling Up is the culmination of this research. The book lays out our findings, describes their implications for your firm and explains how your management team can begin implementing high growth, high value practices.

Here’s what you’ll learn:

  • Which marketing tools are favored by high growth firms
  • How some professional services firms are experiencing higher growth while spending less on marketing and sales
  • Reasons why 80% of your competitors aren’t even on your radar
  • Why systematic research into potential client needs and priorities results in higher growth and profits
  • And much more!

 


Table of Contents

Acknowledgements

1. There Must Be a Better Way
2. Two Ways to Grow
3. What High Growth Firms Do Differently
4. Commanding Top Dollar
5. How and Why Buyers Buy
6. Expanding Client Relationships
7. Marketing the High Growth Way
8. High Growth Strategies that Work
9. You Are Here
10. Starting Your Upward Spiral
Additional Resources
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