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Top 10 Marketing Automation Strategies – part 2 [VIDEO]


Marketing automation has fast become a preferred tool within professional services circles as they try to stay in front of their target audience in a relevant way. Here is the second segment in our three-part series where we provide our top 10 marketing automation strategies for professional services firms.

TRANSCRIPTION:

Marketing automation has fast become a preferred tool within professional services circles as they try to stay in front of their target audience in a relevant way. But they often stumble around the right strategies to incorporate in this really powerful tool. So, in this three part video series, I’ll be sharing the top 10 strategies that we have found to be the most effective.

Now, in the first video, I shared three strategies with you, and in this I’ll share another three. This is really around how you deliver information. So, number four is around nurturing your leads to develop better opportunities. Marketing automation helps you be so effective in that middle funnel area where you’ve already attracted the attention of a prospective of audience, but now you need to continue that conversation, and continue to nurture their interest in you as a provider.

Fifth is around identifying sales ready opportunities. Let’s say you get people past that middle of the funnel, marketing automation helps you know when people are ready to engage with you. It helps you know when is the right time to make those offers and extensions like a free consultation.

Finally, the sixth strategy is around making your expertise more visible. There’s nothing more powerful than a marketing automation tool to help cast the net more widely around all of this good expertise that you want to share.

Now, if you’d like to learn more about specific strategies for your marketing automation system, I encourage you to go to hingeuniversity.com/courses. We love to see you there.

Elizabeth Harr Elizabeth is an accomplished entrepreneur and experienced executive with a background in strategic planning, branding and growth for professional services. Elizabeth co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management.

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