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Strategic Marketing: 10 Marketing Strategies that Work – part 2 [Video]

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Marketing is one thing, but strategic marketing really allows professional services firms to get traction in the marketplace because it allows them to take advantage of their competitive advantage. So, in this two-part video series, Liz Harr sharesthe remaining five of the top 10 strategic marketing tactics that professional services firms can use.

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TRANSCRIPTION:

Marketing is one thing, but strategic marketing really allows professional services firms to get traction in the marketplace because it allows them to take advantage of their competitive advantage. So, in this two-part video series, I’m going to be sharing the remaining five of the top 10 strategic marketing tactics that professional services firms can use.

The first one I want to talk about is around a new business model. Technology really has allowed firms to think very creatively about the way they sell and deliver services. Think about online learning as a new tool that can be tacked on to a traditional way of providing advisory.

Or another example of a different business model is perhaps in a consulting firm, their consultants are distributed across the globe but not in a traditional brick and mortar office, thereby giving the firm a global footprint. So, a new business model is really a way that firms can compete. Second is marketing automation.

Now, the word automation always makes us think that it’s something that’s canned. But marketing automation is very strategic in the sense that it allows firms to be very deliberate and very specific about the type of marketing that they put in front of their prospects. Third is outsourced marketing. And the reason this is so strategic is because strategic marketing requires very, very specialized skillsets and numerous skillsets at that.

So, outsourcing allows firms to focus on the core while outsourcing the skills that they don’t yet have in-house. Fourth is around hyper-targeted advertising. LinkedIn and other channels have created such strong filters that allow firms to be very, very specific and tightly target the audience that they’re sending content to.

And fifth, speaking of content, is producing signature content. So, the extent to which your strategic marketing plan can focus around a signature content, content that ties very tightly to your brand and what you’re known for is the way to go. And this can come through not only blogs but a webinar series, podcasts, a book, speaking, a series of speaking engagements.

But tying your expertise to signature content is a top practice of high growth firms. So, if you’d like to find out more about the 10 strategic marketing practices that I talked about in these two video blogs, I encourage you to check out all the marketing training that we’ve designed specifically for firms like you in Hinge University.

I hope to see you there.

Author: Elizabeth Harr Elizabeth is an accomplished entrepreneur and experienced executive with a background in strategic planning, branding and growth for professional services. Elizabeth co-founded and ran a successful tech firm, which gives her critical insights into our professional services clients’ challenge.

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