If you’ve ever created an engaging, relevant, useful piece of content, such as a blog post, video, presentation, or guide, you know that it takes an investment of time and resources to produce it.

In order to earn the most return on your investment, in terms of awareness, engagement, and conversion into prospects and clients, you need to utilize that one piece of killer content in many ways.

View the video to discover how to extend the life of your content in order to earn the most ROI. I reveal:

• 3 ways to determine relevant topics for content
• The different formats to repurpose content into in order to reach prospective clients in every stage of the sales funnel
• Why you need to share content via social media, particularly LinkedIn

Have questions about how to extend the life of your content? Feel free to ask by submitting a comment.

To learn more about content marketing, download our free guide, The Content Marketing Guide for Professional Services.

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