How to Extend the Life of Your Content

If you’ve ever created an engaging, relevant, useful piece of content, such as a blog post, video, presentation, or guide, you know that it takes an investment of time and resources to produce it.

In order to earn the most return on your investment, in terms of awareness, engagement, and conversion into prospects and clients, you need to utilize that one piece of killer content in many ways.

View the video to discover how to extend the life of your content in order to earn the most ROI. I reveal:

  • 3 ways to determine relevant topics for content
  • The different formats to repurpose content into in order to reach prospective clients in every stage of the sales funnel
  • Why you need to share content via social media, particularly LinkedIn

Have questions about how to extend the life of your content? Feel free to ask by submitting a comment.

To learn more about content marketing, download our free guide, The Content Marketing Guide for Professional Services.

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Author: Kathy Dam Kathy is the oil that keeps the Hinge machinery running smoothly. With her energetic, even-tempered personality and her background in marketing, she is the perfect fit for a job that requires managing the deluge of Hinge’s daily marketing tasks. On any given day you will find her coordinating speaking engagements and webinars, initiating client blogger outreach, assisting with project management, spearheading internal marketing efforts, and greasing a multitude of squeaky wheels.

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