Top Professional Services Marketing Content from April 2013

Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!

The Best Tools to Manage Your Next Social Media Campaign

By Jamie Turner, 60 Second Communications via V3

There are nearly as many tools to manage your social media campaigns as there are social media channels! Check out this comprehensive list of 32 of the most important tools out there.


Writing for Websites

By Sharon Tanton, Valuable Content

Does your website copy sound a bit…forced? Use these six quick tips to improve your website’s content. Our favorite? Keep technical language to a minimum!


15 Online Lead Generating Techniques to Spark Your Next Marketing Campaign

By Sean McVey, Hinge Marketing

Hinge’s Director of Online Marketing, Sean McVey, reviews 15 lead generating techniques and answers, “What is this” “Why might I need it,” and “When should I do it?” If you’re starting your online marketing campaign or looking to spruce up your current approach, start with this post!


An Editorial Calendar for Facebook? Absolutely.

By Jason Miller, Marketo

Ever run out of things to tweet or post about? (Hard to imagine, right?) But, it can be challenging to keep your social media audience engaged and the conversation flowing. Jason Miller shares Marketo’s Facebook Content Calendar strategy.


How to Increase Email Click-Through Rates

By Jim Dougherty, Vocus

Your email campaigns may look great – and your open rates may be top notch, but what to do about a low click-through rate? Check out Jim Doughtery’s article on improving your click through rate by reviewing if your content is click-friendly and optimized to deliver the links.