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Hinge’s Fab Five: October 2013

Top Professional Services Marketing Content from October 2013

Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!
 

 15 Tips for Content Creators in “Boring” Industries

by Andrew Dymski, HubSpot

Content for B2B marketers may seem repetitive and boring, but your target market doesn’t think so. Walk a short while in their shoes and refresh yourself with these tips for your content marketing strategy. 

 

What is the Right Social Media Policy for your Company?

by John Boudreau, JeffBullas.com

Social media has become a crucial element to marketing efforts of virtually every company.  Don’t be stumped when trying to find the right social media policy for your firm. This article breaks down the balancing act between successful strict and relaxed social media policies.

 

Three Rules for Converting Online Leads Into Sales

by Michael Boyette, MarketingProfs

Online leads are live leads. Ignoring them for even minutes could result in losing their potential business. This article provides interesting findings that could be the difference between letting the boat sink and plugging the leaks.
 

Infographic: 25 Awesome Social Media Tools

by Douglas Karr, Marketing Tech Blog

Still trying to catch up with the social media buzz? This infographic gives insight into useful tools firms are using to stay competitive with industry social media marketing efforts.

 

Top 7 Referral Marketing Ideas for Professional Services Firms

by Lee Frederiksen, Hinge

Referrals are essential for most professional services firms. Referred clients often cost less, close more quickly, and are easier to manage. This post lays out how professional services referrals work and identifies the top 7 marketing ideas to increase your chances of getting more of them.

Check out a (free!) download of Hinge's latest book Inside the Buyer's Brain.

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Author: John Tyreman John has a passion for market research, analytics and using data to drive decisions. After 5 years with Hinge, John has personally reviewed the perspectives of over 10,000 buyers and sellers of professional services, and has helped over 100 professional services organizations use data to influence brand and marketing strategies. Certified in MS Excel, John’s research is an essential part of Hinge’s work, used to solve client problems, identify trends, create content and establish industry benchmarks.

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