Top Professional Services Marketing Content: Mid-May 2014

An enormous amount of content is published on marketing. This column will help you keep up with the best marketing articles on the web. Enjoy!

Google+ 101: What it is and Why it’s Valuable for Professional Services Firms

By: Kim Cornwall Malseed, Hinge Marketing

With 540 million monthly active users, Google+ is now the second most popular social media network on the Internet. If you’re not sure if Google+ is the right social network for you, this is a great post to reference. Not only will you learn about the many features of Google+, you’ll learn how it can benefit your firm.

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

By: Nathan Joynt, Biznology

B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. In this post, learn some creative ways to take advantage of both platforms to promote your content and start building relationships. 

Where Content Marketing Fits in Your Marketing Plan

By: Joe Pulizzi, Content Marketing Institute

To help understand how content marketing should fit into your business’ other marketing efforts, this post examines how it’s related to other common techniques. Complete with a comprehensive infographic, it’s a must-read for anyone looking to get started with content marketing.

Seven Steps to Effectively Manage an Outsourced Content Marketing Team

By: Brian Honigman, Skyword

Outsourcing has become a very popular practice among B2B firms, especially B2B technology firms. It is often a more effective and cost-efficient approach to content creation such as writing, design, and content distribution. This post gives you a seven-step process that your internal team should follow to manage an outsourced content marketing team.  

Is Pay-Per-Click Still Relevant in the Age of Inbound Marketing?

By: Dan Levy, Unbounce

Should you still be using pay-per-click now that inbound marketing has become so popular? The answer to that question may surprise you. In this post, several conversion experts give their opinions on both the differences as well as the similarities between the two.

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Kevin Bloom