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Hinge’s Fab Five: April 2014

Top Professional Services Marketing Content from April 2014

Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!

3 Strategies to Take LinkedIn to the Next Level

By: Stacy Picking, Hinge Marketing

In today’s digital age, it is imperative to have a significant online presence. Our research shows that LinkedIn is the most used social media channel for purchasers of professional service firms. Capitalize on this valuable information by leveraging LinkedIn as a top promotional outlet, increasing your activity in groups, and researching your competitors. Take advantage of your audience being on LinkedIn and don’t let your social media efforts fall by the wayside.  

Top Tactics of Great Online Marketers

By: Wendy Nemitz, Ingenuity Marketing

In a world where technology allows virtually unlimited information to be available at our fingertips, it’s people that are still driving firm’s online marketing and business development. Like a pro-bowl linebacker, this post tackles some tough tactics to transform your strategy into a less tumultuous trial. Alliteration aside, this is a valuable resource for implementing a successful online marketing strategy. 

Do You Need All That Data?

By: Ron Ashkenas, Changepoint

Big data and analytics are hot topics and engaging talking points in today’s professional circles, but regarding the data, how big is too big?  This post’s seemingly simple solutions are derived from four straightforward questions that every executive should ask themselves as well as their analytics team.

“Is SEO the Future? No, and Here’s Why” from Duane Forrester of Bing

By: Duanne Forrester, Search Engine Journal

The ever-changing world of SEO has kept marketers on their toes and constantly on the lookout for the next algorithmic change. However, as search engines become more sophisticated, current SEO tactics will start becoming less relevant. This post thoughtfully makes the case that SEO will become just another marketing tool and cannot be focused on in isolation.

It’s a Fact: Strong Brands Drive B2B Markets

By: Kevin Randall, brandchannel

Branding can be traced back to Nordic livestock herders. This comprehensive dissection of why brands matter to B2B firms, and specific examples of how brands drive the B2B market, clearly reinforce the notion that your brand matters. Greatly. If you’re looking for multiple case studies on B2B brands, this is a great article for you.

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Author: John Tyreman John has a passion for market research, analytics and using data to drive decisions. After 5 years with Hinge, John has personally reviewed the perspectives of over 10,000 buyers and sellers of professional services, and has helped over 100 professional services organizations use data to influence brand and marketing strategies. Certified in MS Excel, John’s research is an essential part of Hinge’s work, used to solve client problems, identify trends, create content and establish industry benchmarks.

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