The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition.

Why This Study Is Needed

These are unprecedented times. Chaotic times. Strange times. But most of all, these are times of profound change. And this dizzying change is affecting everyone—you, your clients, and your prospects.

What was considered a normal and predictable government buyer’s journey at the beginning of 2020 no longer exists today. In-person conferences, tradeshows, and events have been shelved for virtual alternatives. Traditional methods of communicating with government buyers before decisions are made are rapidly moving online and going digital.

Government contractors need to understand how government buyers are behaving in these topsy-turvy times and how they should respond. Fortunately, Inside the Buyers Brain provides real insight into what your buyers think and where the trends are likely to take us in the future.

About the Study

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. 

A second version of the study was published in 2018. This study revealed a rapidly evolving landscape that presented new challenges and opportunities. 

The pace and scope of change was so profound that we decided to follow-up with the current study just two years later in 2020. This study also saw the addition of industry specific versions of the report, including this one.

The timing could not have been better. It allowed us to capture the first real indication of the emerging buyer concerns and preferences.

Karl headshot