Lee Frederiksen explains how to combine the characteristics that separate you from key competitors – your differentiators – to create a powerful competitive advantage for your firm.
Today, I wanna talk to you about how to make your differentiator stronger. And as something that we’re all concerned about, whether we’re individuals or a whole firm, I’m pulling on our Visible Expert course within Hinge University to get this tip, and I think it’s a very valuable tip.
The key thing here is if you have two differentiators that aren’t very strong in and of themselves, try putting them together.
For example, we’ve got one individual who has a differentiator that they bring bold strategies to very large cooperations. Okay, a reasonable differentiator.
Another one is they have a differentiator. I’ve been doing this for 30 years, so both of those are okay differentiators, but try putting them together for more impact.
So if you say that, “For over 30 years, many of the nation’s biggest brands have relied on me to bring their bold strategies to life,” you have a more powerful and succinct differentiator by combining the two.