Top Professional Services Marketing Content from January 2012

Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!

How Google’s Social Search Shift Will Impact Your Brand’s SEO
By: Erin Everhart, 352 Media Group on Mashable

How changes in Google’s search will affect your SEO strategy.


    How to Design the Perfect Form
    By: Brad, CertifiedKnowledge

    This video explains how to generate leads through a web form on your site.


    Internet Marketing for Lawyers: How to Generate Leads From What People Do Online Every Day
    By: Stephen Fairley, The Rainmaker Institute

    The implications of people’s online activities and what they mean for the marketing of your professional services firm.


    The Digital Revolution in Professional Services Marketing
    By: Lee Frederiksen, Ph.D., Hinge Marketing

    The world of professional services marketing is changing in ways most people aren’t anticipating. Find out what’s going on and how you can get in on the action.


    12 Online Marketing To-Dos for 2012 + 1!
    By: Jon Mikel Bailey, Wood Street Inc

    A great list of things you can do this year to build your firm’s online presence and generate more leads.