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Hinge’s Fab Five: July 2014

With so many marketing-related articles online, it’s hard to keep up with the best content!  Here are five of the best online marketing pieces published in July.

 What Every Managing Partner Needs to Know About Social Media

Lee Frederiksen, Hinge Marketing

Six out of ten buyers check out potential professional services providers on social media before purchasing. Although many managing partners are still skeptical of social media, it’s an increasingly important marketing channel through which prospects learn more about your firm and the services you provide. This post outlines the five facts every managing partner should know about social media.

 

 88% of Organizations Are Undergoing a ‘Digital Transformation,’ According to Study by Brian Solis of Altimeter Group

Kelsey Jones, Search Engine Journal

In a new study by the Altimeter Group, 88% of participants stated that their firm is in the midst of a digital transformation. The report also found that successful firms are focusing most on social media in their digital transformation efforts, with mobile and search following just behind. Learn more about the challenges of this digital transformation in this post from Search Engine Journal.

 

 How Big Businesses Use Colors to Affect Your Emotions

Verónica Maria Jarski, MarketingProfs

A logo can communicate a lot about your firm and its values. Color theory and symbolism are important in creating an instantly recognizable logo. Check out this infographic from MarketingProfs to learn more about the history of the most recognizable logos.

 

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

Neil Patel, Hubspot

The 3.5 billion daily searches on Google can be separated into three basic categories: navigational, informational, and transactional searches. Search engine optimization is essential in increasing lead generation and ensuring that clients are able to find your firm online. This recent post from HubSpot outlines the nine strategies for maximizing your firm’s search engine visibility across the three search categories.

 

What Time Should I Send My Email?

Alyssa Nahatis, Adobe Digital Marketing Blog

Did you know that the majority of email recipients open promotional emails in the afternoon and evenings? Despite this fact, most firms send emails out in the mornings. There is a great deal of speculation when it comes to the optimal times for sending out emails. This recent post from Adobe’s Digital Marketing Blog dispels some of the rumors and provides clarity on the subject of email marketing.

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Author: Patrick Waring As Marketing Coordinator at Hinge, Patrick has to juggle multiple projects on a daily basis, so it’s a good thing he is both versatile and energetic. With an eye for detail and problem-solving abilities that put Sherlock to shame, Patrick is equally comfortable working on an internal analytics report, writing blog posts, and developing presentations for clients. And with his thirst for learning and taking on new projects, he’s become the go-to guy for a variety of Hinge marketing objectives, both internal and client facing.

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