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Hinge’s Fab 5: August 2014

With so many marketing-related articles online, it’s hard to keep up with the best content!  Here are five of the best marketing pieces published in August.

Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1

Kevin Bloom, Hinge Marketing

In the first installment of his two-part series, Kevin Bloom explores three metrics that can begin to tell the whole story of who is visiting your B2B website and paint a better picture for you when evaluating the overall performance of your website.

What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing
Lauren Covello, MarketingProfs

It's not enough to just create content anymore; success lies in creating content that engages your audience and motivates them to spread the word.

During the recent ALS ice bucket challenge campaign, the ALS Association collected $5.7 million in donations within two weeks (almost five times the amount earned during the same timeframe last year). Lauren Covello highlights three things this phenomenon can teach us about content marketing.

Why You Have a Better Chance of Landing a Guest Post Than You Think (and How to Do It)

Ali Luke, ProBlogger

Do you ever think about contributing an article to a publication or blog but worry you’re not ready? Maybe you’ve heard that editors get dozens, even hundreds, of guest post pitches each week, and you feel that the numbers will be against you.

Ali Luke, former editor of an online publication, explains why most pitches editors receive are not accepted, and how to send effective pitches and write articles that stand out from the pack and get published.

The Ultimate Guide to Creating Effective Landing Pages

Michelle Lowery, Search Engine Journal

Landing pages are critical to the success of many marketing campaigns, particularly email and content marketing. Michelle Lowery shares what landing pages are, why they are needed, and demonstrates how to create landing pages that convert visitors into leads. 

Syndicating Content – Whiteboard Friday

Eric Enge, Moz

It's hard to foresee a lot of benefit to your hard work publishing blog posts and content online when you don't have much of a following, and even if you do, scaling that content creation is difficult for any marketer.

One viable answer is syndication. In this Moz Whiteboard Friday video and article, Eric Enge shows you both reasons why you might want to syndicate, as well as tips on how to go about it without being penalized by Google.

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Author: Kim Cornwall Malseed Kim is an award-winning marketing communications pro with 14 years of success developing and executing online marketing programs for B2B firms in the technology, non-profit, and executive recruiting industries.

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