AEC/CONSULTING CASE STORY
Sightlines helps academic campuses understand, benchmark, and optimize the life cycles of facilities. They were ready to make their firm more visible to colleges and universities across the country.
First, we studied the marketplace online and offline. Our research showed us that Sightlines excelled at making facilities questions understandable in the boardroom, helping executives make better-informed financial and endowment decisions.
Using our research as a foundation, we crafted marketing and content strategies to help Sightlines share their unparalleled campus facilities expertise and more effectively target an executive audience.
We gave the Sightlines website a top-to-bottom redesign, developing their approachably sophisticated image — and giving them a site designed specifically for their new strategies.