AEC/CONSULTING CASE STORY

Sightlines

Sightlines helps academic campuses understand, benchmark, and optimize the life cycles of facilities. They were ready to make their firm more visible to colleges and universities across the country.

Research

First, we studied the marketplace online and offline. Our research showed us that Sightlines excelled at making facilities questions understandable in the boardroom, helping executives make better-informed financial and endowment decisions.

Strategies

Using our research as a foundation, we crafted marketing and content strategies to help Sightlines share their unparalleled campus facilities expertise and more effectively target an executive audience.

Website

We gave the Sightlines website a top-to-bottom redesign, developing their approachably sophisticated image — and giving them a site designed specifically for their new strategies.

WEBSITE

STATIONERY SUITE

LOGO AND TAGLINE

LOGO AND WEBSITE STYLE GUIDELINES

EMAIL TEMPLATE

TRADESHOW BOOTH

As Sightlines creates new features for their clients like a powerful web portal and cutting-edge predictive analytics, we continue to help them share their innovations with decision-makers at colleges and universities across the country.