AEC CASE STORY
Vital Signs Way Up in Just 4 Months
FreemanWhite, a 100-year-old architecture firm with extensive expertise and leadership in designing healthcare facilities, came to Hinge with two branding problems: 1) their emergency room practice was overshadowing the rest of their firm; and 2) they needed to attract top talent to keep their business thriving.
Repositioned to Lead
We began the engagement with a comprehensive suite of research to fully understand how the market perceived FreemanWhite. We repositioned the firm as leading designers of complex healthcare facilities, including emergency rooms and ambulatory care centers. Then we supported this positioning with a robust content marketing program that has exposed them to a new international audience and dozens of hospitals they had never heard from before.
At the heart of their new marketing program is a new website, which Hinge redesigned from scratch. It includes a recruiting microsite, a compelling offer strategy and a platform for sharing expert content. Since our initial work with them, FreemanWhite has joined forces with Haskell to form the nation’s first wholly integrated healthcare delivery firm.