Visible Firm® Online Workshop: Track Your Data, Optimize Your Results
Track Your Data, Optimize Your Results
Today, marketers have unprecedented access to data. But making sense of it all — and using your data to improve growth and profitability — can be a tremendous challenge, especially for the uninitiated.
All that’s about to change.
Join Lee Frederiksen, Ph.D., Managing Partner at Hinge, as he teaches you everything you need to know about marketing analytics and data to start getting more leads, becoming more visible, and growing your firm.
What you’ll learn:
- What tools you need to get started
- Which metrics you’ll track to monitor your visibility, reputation, and impact
- How to make sense of the numbers
- How frequently you need to check your analytics
- How to know when you need to adjust your strategy
Please click the following links for accompanying materials:
- Download the slides» (PDF)
- Download the worksheet» (PDF)