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Valuable Content References Hinge’s book, Spiraling Up
The UK-based company, Valuable Content, referenced Hinge’s book, Spiraling Up, in their blog posts titled, “What does good content marketing look like?” The first point in the article focuses on making an investment in content marketing and it cites the following quote, “High growth firms are much more likely to focus on their websites than their average growth peers” from Spiraling Up: How to Create a High Growth, High Value Professional Services Firm.
About Valuable Content:
Valuable Content is a specialist digital marketing and training business based in Bristol UK. Run by Sonja Jefferson and Sharon Tanton, authors of the best-selling Valuable Content Marketing book, they’ve spent the last 15 years at the coalface of content marketing, helping hundreds of businesses – big and small – to flourish with this powerful marketing approach.