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“The end of the year is a time when most accounting firm marketers are budgeting and planning for the following months. Conscientious marketers will be working with their teams and managing partners to assess what worked well in 2019, what was worth the expense (even if the result wasn’t as expected), and where to focus time, energy, and dollars in 2020.
Members of the Association for Accounting Marketing know by now that Hinge releases a Marketing Budget Benchmark Study based on industry research. This is a great tool that can inform accounting firms about industry trends and what comparably-sized firms are doing, as well as what’s working well for the high-growth firms – the ones that experience double-digit growth. We won’t dive into the specifics, so marketers that want the full report for themselves can purchase and download it here.”
Read the full article here.