B2B branding services


Take a crisp, fresh approach to the marketplace

There’s so much more to professional services and B2B branding than a colorful logo and new look. In fact, your brand is the impression your firm makes in the minds of your clients, prospect and potential employees. And that impression is formed at many touch points. Hinge helps firms identify these touch points and build engagement at each one.

Every brand consists of two components:

Reputation  x  Visibility = Brand

Our branding services address both of these critical factors — raising the profile of your firm’s expertise.

The most scientific approach to branding available anywhere

Hinge brings a refreshing scientific approach to branding. Our advice and methodology are informed by our industry-leading research initiative to uncover the tools and techniques that actually work in the real world. Stop wasting your marketing budget and start building a brand that enhances your visibility and reputation.

Nobody knows professional services better

Many years ago, we chose to work exclusively with B2B and professional services firms. That means we’ve worked with hundreds of service businesses in every corner of the US and around the globe. But that’s not enough. To develop an even deeper understanding of the industries we serve, we conduct ongoing research into the fastest growing professional services brands. No other branding firm goes to such lengths to keep abreast of your industry — and uncover what drives success.

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Trusted by leading professional services firms.
And the up-and-comers, too.

We work with many of the top 100 firms in the industries we serve. They seek us out because they want to work with the most knowledgeable and experienced team in the business. We also attract smaller firms that have big ambitions. We give them the brand tools to become leaders themselves.

We’ve got serious design chops.
And the awards to prove it.

Great brands demand great design. It differentiates you visually and establishes instant credibility. Our award-winning design studio is here to lift you up.

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What we do

We offer a complete suite of B2B branding services:

  • Brand research
  • Brand architecture
  • Differentiation & positioning strategy
  • Logo, tagline and visual identity
  • Brand style guidelines
  • Messaging architecture
  • Tone and voice guidelines


Differentiate yourself. And step away from the rat race.

Look, we know how hard it is to stand out from a sea of competitors that offers similar services to similar clients. Successful firms distinguish their brands at multiple levels — from strategy to messaging to visual identity. It can take courage to stand for something, but that’s the key ingredient in a differentiated strategy. But differentiation doesn’t have to be painful. Let us show you how!

We create distinctive professional services brands

Professional services firms rebrand for all kinds of reasons — from refreshing their look to reinventing themselves. Whatever your goal, we believe a successful rebranding has to accomplish two things:

  • Differentiate you from your competitors
  • Elevate your value in the eyes of prospective clients

Hinge’s B2B branding process transforms the way prospective clients, job candidates and partners think about and experience your firm.


Transform your logo

The jewel in your brand’s crown, your logo should make a confident statement.


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Align your internal team

Many firms, especially those with multiple offices or practices, struggle to project a coherent brand. Their teams have no common vision, and the way they talk about the firm can be out of synch with their clients. Branding can solve many of these challenges and align even a far-flung firm around a powerful positioning and value proposition. In short — branding can get your team excited again.

brand launch

Launching an all-new brand?

If you are starting a new professional services business, we can take the uncertainty out of building an engaging brand. At Hinge, we keep the process simple and establish your competitive advantage from the get-go. From differentiated positioning and messaging to a sophisticated brand identity, we equip you with everything you need to compete against established firms and grow your professional service or B2B business.

Ready to push your brand forward?

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