Knowledge is power. Firms that conduct marketing research regularly are highly attuned to their market’s evolving challenges and priorities. And they have a distinct competitive advantage.

Why? Because these firms:

• See emerging opportunities sooner
• Know what truly differentiates them in the marketplace
• Understand how their audience behaves and what motivates them to buy
• Always know what issues their audience want them to write and talk about
• Understand how they measure up against top competitors

And that just scratches the surface.

At Hinge, we conduct a wide range of marketing research services to help firms like yours obtain the critical, up-to-the-minute information you need to identify what’s holding you back, uncover powerful opportunities and build engagement like never before.

Using both qualitative and quantitative techniques, we go beyond data collection and dig into your buyers’ habits and motivations:

• How they learn about potential solutions to their problems
• How they look for a service provider
• What they want in a professional services firm
• How they they make their buying decisions

Using this research—and our deep knowledge of your industry—we can help you tell your firm’s story in a differentiated and compelling way. And build a powerful marketing program that reflects how your buyers think and make decisions.

• When your firm is launching a new service
• When you’re looking to select verticals to concentrate on and specialize in
• When you’re developing your organizational strategy
• When your firm is seeing a diminishing market share
• When your industry environment is changing
• When your firm needs to accelerate growth or profitability